Tag: social media

How to Strengthen the Relationship between SEO and Social Media

Photo of Nathalie Gummerson

If your Search Engine Optimization (SEO) and social media efforts are working in silos, you’re missing out on a valuable opportunity. The connection between SEO and social media is closer than you may think. Both are sources of organic traffic, and SEO can extend your social media reach, while...

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Brand Equity is Not Enough – 3 Tips for Marketing to Millennials

Photo of Lauren Gallo

Millennials are now the largest consumer group in America, according to US census data at roughly 75.4 million. They are the consumers of today and will be the consumers of tomorrow. Millennials will spend money on what fits with their personal aesthetic and, more importantly, what feels authentic...

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5 Step Guide to Jump-Start Your Social Media Marketing Strategy

Photo of Kyle Buyers

It finally clicked: with around seven-in-ten Americans using social media, not only does your brand need to be on Social, but it should probably be more than just Facebook. Despite its ubiquity, there are other channels that hold powerful potential that are sure to help you reach, engage, and...

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