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Tag: marketing

Brand Equity is Not Enough – 3 Tips for Marketing to Millennials

Millennials are now the largest consumer group in America, according to US census data at roughly 75.4 million. They are the consumers of today and will be the consumers of tomorrow. Millennials will spend money on what fits with their personal aesthetic and, more importantly, what feels authentic...

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5 Step Guide to Jump-Start Your Social Media Marketing Strategy

It finally clicked: with around seven-in-ten Americans using social media, not only does your brand need to be on Social, but it should probably be more than just Facebook. Despite its ubiquity, there are other channels that hold powerful potential that are sure to help you reach, engage, and...

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