Blog

Customer Experience: Making Connections

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Simply defined, customer experience (CX) is “a customer’s perception of their interaction with any part of an organization,” according to CX guru Colin Shaw. These interactions may be both internal and external to your company. It should come as no surprise that customer experiences are...

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How to Strengthen the Relationship between SEO and Social Media

Photo of Nathalie Gummerson

If your Search Engine Optimization (SEO) and social media efforts are working in silos, you’re missing out on a valuable opportunity. The connection between SEO and social media is closer than you may think. Both are sources of organic traffic, and SEO can extend your social media reach, while...

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Making Social Media a High-Performing Player in an Omni-Channel World

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Photo of Nicky Shane

This post was co-authored by Caiman manager Nicky Shane. If you’re like many of our clients, you’ve spent the past several years exploring, refining, and continuously expanding your brand’s social media presence. Your efforts most likely started with a very focused SWAT team testing, learning,...

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Learnings from the NewCo Shift Forum

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Digital Transformation isn’t just about making sexy experiences, or eliminating jobs, it’s about creating possibilities and capacity in people. In February, Caiman CEO Raazi Imam and I had the privilege of being delegates to the NewCo Shift Forum in the Bay Area. This three-day interactive event...

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Brand Equity is Not Enough – 3 Tips for Marketing to Millennials

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Millennials are now the largest consumer group in America, according to US census data at roughly 75.4 million. They are the consumers of today and will be the consumers of tomorrow. Millennials will spend money on what fits with their personal aesthetic and, more importantly, what feels authentic...

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Caiman Celebrates Women’s History Month

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A Rich History of Trailblazing Women Women’s History Month is now an internationally celebrated observance in March. Across the U.S., we pause to pay tribute to the underacknowledged role women have played in building our nation’s history. In 1980, President Jimmy Carter instated Women’s...

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5 Step Guide to Jump-Start Your Social Media Marketing Strategy

Photo of Kyle Buyers

It finally clicked: with around seven-in-ten Americans using social media, not only does your brand need to be on Social, but it should probably be more than just Facebook. Despite its ubiquity, there are other channels that hold powerful potential that are sure to help you reach, engage, and...

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Reflection: A Year at Caiman

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As a young professional, working somewhere for a year evokes a multitude of feelings. Aside from the excitement and pride of accomplishing that first milestone, a sense of anxiety or uneasiness often finds its way into our brains as we wonder both where the last year has gone, and where the next...

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En Route to a New Era

Photo of Mary Gilbert

 “The crucial point in the narrative is that we are at sea and are never given the slightest insight into where the product is going or who has commissioned it. It is simply en route.”  - Adrian Paci, The Column  I stumbled upon this quote while visiting The Louisiana Museum of Modern Art in...

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Don't Be Afraid of Change

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Change is good. There is nothing more constant than change. It is happening all around us, every day, all of the time, all our lives. But why do we fear change? For one, it’s often hard, even physically painful, and it makes us uncomfortable while we are adjusting to it. Change can be a beautiful...

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Four Reasons to Empower Employee Volunteerism

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At Caiman Consulting, we pride ourselves on stewardship and having a positive impact on the community. Recently, Caiman’s Bay Area team volunteered at the annual spelling bee at the Boys and Girls Clubs of Silicon Valley. Six enthusiastic consultants had the opportunity to spend the afternoon with...

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Culture Change: Do You Really Need It?

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Clients frequently ask me about culture change. I hear comments like “we need to change our culture to stay competitive, improve quality, and reduce attrition.” There are a litany of reasons to change a company’s culture. However, before we go about changing the culture, we must first...

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Pride Month: The Importance of Fostering a Diverse and Inclusive Workplace

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I’m extremely proud of Caiman Consulting for participating in the first annual Business of Pride event sponsored by the Puget Sound Business Journal a few weeks ago. As our city’s LGBTQ business leaders were recognized throughout the evening for their contributions to workplace equality for the...

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Top Four Social Media Day Trends for 2016

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In 2010, Mashable declared June 30th as "Social Media Day". The event was created to recognize the evolution of social media and its impact on global communications. In honor of #SMDay 2016, we’re going to take a look at the top four social trends that are sweeping the industry:      1. Go Live...

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My Decade at Caiman

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As any project manager worth their salt can tell you, milestones are important point-in-time events that must be tracked and evaluated to determine the pace and timeliness with which a project is progressing. Each milestone represents an important achievement along the project’s path used to...

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The Human Connection

Photo of Marci Marra

It’s been a while since my last blog, but I want to continue on the theme which I started back in April 2014 — People First, The Human Factor. This post is about connecting with people you don’t know, practicing the technique in your personal life, and applying it to your professional...

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Caiman gets social at Social Media Week 2016

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I recently attended Social Media Week in New York City, along with fellow Caiman social media expert Kyle Buyers. We found the conference enlightening, entertaining, and filled with moments that were interesting both for our clients and for Caiman itself. Speakers came from a range of outlets -...

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How to overcome a "bad" college major

Photo of Katerina Frank

(Author’s Note: I wrote this blog post over a year ago when I was searching for my next opportunity. At that point I had switched from the gaming industry to e-commerce and thought that I had mastered the art of adaptability and overcoming adversity. Now that I’m a Caiman Consultant, this post...

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7 Consulting Practices that I Learned from the Military

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Caiman recognizes its veterans who bring value and skills from their military experience. More and more consulting firms are realizing how veterans have a lot to offer in the business world. Many firms though, still focus their recruiting only on consultants with a traditional consulting...

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Find Your Cause: My Experience with Rainier Scholars

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As Horace Mann, a pioneering American educator, said, "Education then, beyond all other devices of human origin, is a great equalizer of the conditions of men -- the balance wheel of the social machinery". I strongly believe this and am committed to supporting it in any way I can. The four focus...

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The Secret to High Performance: Happiness in the Workplace

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(A portion of this article first appeared in the NAHB Professional Women in Building, Spring 2014 edition of  Building Women magazine) The past 10 years have been an interesting journey for me as I have searched high and low for the magic ingredient, the “special sauce”, if you will, that...

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Productivity through Mobility

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These days, everyone’s mind seems to be on “mobility” - smartphones, tablets, phablets, mobile apps for consumers, employees, customers, and partners, BYOD, cloud-based services, social media and the “consumerization of IT”. Whether the context is individual consumers using mobile apps in...

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Feedback: Cruel or Kind?

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Note: this is the second in a series of posts I am writing on the elements of being a successful manager. For the first entry, see People First, the Human Factor. We hear the word “Feedback” thrown around all the time: “I’m open to feedback”, “I’d really like your feedback”,...

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Caiman Honors Its People As We Reach 10 Years

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In every organization, it is important to take time to recognize major milestones. Part of what makes Caiman a special place to work is how we recognize our milestones and the people we choose to share them with. Our mentality is a personal touch in everything we do, and an intentional effort to...

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People First, The Human Factor

Photo of Marci Marra

It was a busy morning, with client deliverables, an internal presentation to create, and plenty of emails awaiting responses. As I settled into my desk preparing to dig into the long list of tasks, I was met by coworker after coworker who wanted to talk to me. One wanted to talk about a health...

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Caiman Offers the Big Kahuna of Perks to its Employees

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When it comes to offering traditional perks to employees, Caiman Consulting does things a little differently. One of Caiman Consulting’s time honored traditions is to host its Annual Company Meeting in a tropical location for all employees and their significant others. Earlier this year, that...

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UW Minority Business of the Year Awards

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Last Thursday, December 5th, was my fifth year attending the University of Washington Minority Business of the Year awards. Every winter, the Consulting and Business Development Center (CBDC) at the UW hosts this event to recognize outstanding minority-owned businesses around the state of...

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Mindful Consulting

Photo of JP Patiño

The other day I sat down with my client; we typically have only one scheduled meeting per week and it is packed in between many other things that we have to do. Often our meetings end abruptly or with hanging conversations as we both pack up our laptops or type out one last email before moving on to...

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The Importance of Process

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We’re in the “dog days” of summer and that can only mean two things: Popsicles and Caiman planning for a new fiscal year! The latter was a great opportunity to reflect upon what worked well and what changes we want to make to achieve our near and mid-term goals. Caiman is a small but growing...

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Caiman Goes to Microsoft’s Worldwide Partner Conference

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At Caiman Consulting, we put a lot of pride in our status as a Microsoft Partner, and one of the highlights of our year is attending Microsoft's Worldwide Partner Conference. This year the conference was held in Houston, and due to our outstanding experience last year at WPC 2012, we decided to...

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Contribute Your Whole Self

Photo of Mary Alice Colvin

A dear friend passed away recently in a tragic, unexpected accident. This special person lived life to the fullest, embracing the concept that each day is a gift - “that’s why it is called the present.” This huge loss served as a reminder that the world can be a better place if we each...

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Caiman Honored to Participate in Eastside Business Awards

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On May 6, 2013, I attended the Eastside Business awards, sponsored by the Bellevue Chamber of Commerce, along with several of my Caiman Consulting colleagues. We were among a select group of local businesses to be honored that day, and as I enjoyed the key note speech and presentations, I also...

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The PC is dead! Long live the PC!

Photo of Chad Fischer

Back in the 1970s – when the word “computer” meant “mainframe” – most industry experts scoffed at the idea of the personal computer edging out mainframes. PCs were so much less powerful! They couldn’t do anything a real computer could do! Within a decade, however, PCs were dominant –...

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Health Care 2014: How should health care companies, providers, and insurers react to change in the industry?

A few months ago there was some news out of Seattle that made health care industry watchers sit up and take note. Group Health, a nonprofit which provides health care and coverage for over 700,000 people across Washington and Idaho, released a memo saying that they needed to cut $250 million in...

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Evaluating Consulting Firms

Photo of Raazi Imam

In my last post, I discussed why hiring a consultant is often the most effective way to address a business challenge or opportunity. But once you have made the decision to engage a consulting firm – how do you know which one is the right one to meet your business needs? Consulting companies...

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The Value of Consultants

Photo of Raazi Imam

As the CEO of Caiman Consulting, I hear this question all the time from corporate managers and executives. It’s an extremely important question! We love talking about why we think Caiman is the best consulting firm but we often forget to address an even more fundamental question – what is it...

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