Rebecca Babcock is a senior consultant in our New York City office, displaying a unique combination of business development, marketing expertise, sales skill, and general business acumen in her role. Rebecca has deep experience in e-comm, print, and digital media, seizing business opportunities and growing mutually beneficial relationships. She is a highly creative professional with demonstrated success orchestrating innovative cross-platform native content partnership campaigns.
Prior to coming to Caiman, Rebecca spent the majority of her career in magazine publishing (at Harper’s BAZAAR, Vogue, GQ, Lucky, Newsweek, and Glamour magazines) creating Integrated Marketing solutions for advertising partners. She lived through the rise of influencer marketing and was among the first marketers in her field to create co-branded programs with Facebook, Instagram, and Tinder.
When not at work, Rebecca spends a majority of her time raising awareness and funding for charitable foundations that are close to her heart (her mantra is #nocolonstillrollin!). She is also a big fan of road trips and hiking/camping in National Parks… not a pastime she learned from her colleagues at Conde Nast! Originally from Connecticut, Rebecca has stayed local, living in NYC for 15 years since graduating from Vanderbilt University in 2001. She enjoys running, live music (mostly classic rock), karaoke, getting the most out of living in this amazing vibrant city, but also getting out of “the big apple” as often as possible!